Monday, November 09, 2009

Top Line or Bottom Line Focus?

The real strength of any services company is having happy clients who provide recurring revenue. Focusing on the top line provides many more opportunities that can be managed to generate a positive bottom line.

In the current market value driven economy, the only real focus tends to be ensuring the next quarterly report meets earnings expectations. Having a bottom line focus is not a bad thing. What is bad is when the obsession with bottom line forecasts result in bad decisions that will damage client and employee relationships over the longer term. The service business is all about people and their loyalty which is built upon mutual trust. When you throw trust out of the window, you are unleashing unseen termites in your business framework. You do not see the damage until it is too late.

What can you do to prevent the termites? Ensure every decision is viewed not only from a bottom line standpoint but also from a client loyalty impact.