A corporate vision statement is really only a perception. So, how can we discern whether the vision is realistic and attainable? The simple answer is that we cannot as reality can only be validated through a rear view mirror. Only reality is finite while perceptions are subject to interpretation and manipulation.
Interpretation is very personal and is based upon each individual's state of mind at the given point in time when the interpretation is rendered. Perceptions are fickle. They change constantly based upon ... well almost anything that dynamically changes a personal perspective - learning, emotions, events, demands etc. Whenever more than one person is involved, anything other than maybe the status quo can create a state of chaos.
Manipulation is a harsh word that conjures up illicit definitions. The simple fact is that every person manipulates to try to shape other's perceptions to match personal desired outcomes. It is a natural tendency that started from birth. Manipulation is subtle art form that defies discovery until the reality becomes more evident. Manipulation excels in situations where reality constantly remains too abstract or too much in a state of flux to become evident. Economic demand, the stock market, and politics are all good examples of how manipulation of perception is the primary success driver.
Managing and making sound decisions is not an analytical process as much as it is a process of defining and challenging perceptions. Because perceptions are personal, a perception governance process is required to ensure that there are checks and balances in place. Hierarchial organization structures limit the effectiveness of the traditional controls. Through each level, manipulation can occur that alters the interpretation, creating gaps between the original vision and the various execution visions. These gaps create chaos and freeze an organization over time. Many new attempts at change are made and become the flavour of the week when viewed through the eyes of the workforce.
If your organization is ambitious but... you may find that implementing a Cubic Counterforces (see earlier post on this concept) framework may help you finally move forward as a team. The interpretations and manipulations need to be addressed in a clinical and coherent fashion. Too much functional autonomy and too social a cultural bias is never a good thing for a business!
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